We partnered with ESPN and Taco Bell for a season-long campaign dedicated to engaging with the Student Section of college teams across the country and inspiring them show us their extreme fandom. The result was a high-intensity race to win the ultimate prize: “Student Section of the Year Award.” Partnering with Art Class, we created three equally energetic and inspiring videos; a vibrant call-to-action to those students who help make college football as dynamic and enjoyable as it is. There are few events that exhibit the energy and excitement of college football. Our goal for this campaign, was to set a tone that mirrored the diversity and intensity of our target audience. For this reason, we used a wide variety of mediums to frame the call-to-action. Live-action, motion graphics, stop motion and cel animation all blend seamlessly with a bold text treatment that, together, riff off of Taco Bell’s Live Más ethos.